Write Your Whole Site With One R.O.A.D. Brief

**Where you are:** You picked your goal (Ch 1) and your tool (Ch 2). Now you generate the entire site in one shot. This is the highest-leverage step: a full first draft in the time it takes to drink a coffee.

**This prompt uses R.O.A.D.**, the brand's prompt formula: **R**ole, **O**bjective, **A**ssets, **D**eliverable. That structure is why the output comes back complete instead of vague.

**Do this:** Fill in the ALL-CAPS blanks with your Chapter 1 answers, then paste the whole thing into your builder (v0, Claude, Framer AI, or Lovable).

```
ROLE
You are a senior conversion copywriter and web designer who builds
high-converting small-business websites. You write plain, confident
copy and design clean, modern, mobile-first layouts.

OBJECTIVE
Build a complete one-page marketing website whose single job is to get
visitors to: [PRIMARY GOAL: e.g., request a free quote]. Every section
should move the reader toward that one action.

ASSETS (use exactly this: do not invent facts, prices, or reviews)
- Business name: [NAME]
- What we do: [ONE-LINE DESCRIPTION]
- Who it's for: [IDEAL CUSTOMER]
- The outcome they get: [RESULT, not features]
- Why choose us: [ONE HONEST REASON]
- Primary button text: [E.G., "Get a free quote"]
- Service area / location (if local): [CITY OR "online / nationwide"]
- Contact method for the button: [E.G., a form, a phone number, an email]
- Tone: direct, warm, no hype.

DELIVERABLE
A single responsive page with these sections, in this order:
1. Sticky header: logo text + the primary button.
2. Hero: one bold headline (the outcome), one supporting sentence,
   the primary button. No stock-photo clichés.
3. "What you get": 3 benefit cards (benefit first, plain words).
4. "How it works": 3 simple steps.
5. "Why us": the one honest reason, expanded to 2-3 short lines.
6. A single clear call-to-action band repeating the primary button.
7. Footer: business name, contact method, service area.

Rules:
- Do NOT fabricate reviews, testimonials, statistics, or awards.
  Leave a clearly-labeled placeholder if a section needs proof.
- Mobile-first. Big tap targets. Fast, no heavy graphics.
- Return the finished site, then list any placeholders I must fill in.
```

**Why the placeholders rule matters:** you never want AI inventing a fake 5-star review. Real proof goes in later, by you.

> **Keep sensitive data in your private AI workspace.** Don't paste customer lists or internal pricing into a public tool. Describe them generically and keep specifics private.

**Next up, Chapter 4:** run it, get the site, and read the preview like a critic.