Tighten Copy and Get Real Images In

Where you are: You have a full draft and a fix list (Ch 4). Now you polish the two things visitors actually notice: the words and the pictures.

Part 1: Sharpen the copy. Feed your fix list back with this R.O.A.D. edit prompt:

ROLE: You are a ruthless conversion copy editor.
OBJECTIVE: Make my site clearer and more convincing without adding
any claim I can't prove.
ASSETS: Here is my current site copy: [PASTE]. My fix list: [PASTE].
My one goal is: [PRIMARY GOAL].
DELIVERABLE: Rewrite each headline to lead with the outcome, in plain
8th-grade words, active voice, no hype. Cut filler. Keep every
sentence short. Return the revised copy section by section, and flag
anything that reads like a claim I'd need to back up.

Two quick copy rules to apply by hand afterward:

• Headlines say the result, not the activity. "Get your yard back this spring" beats "We offer landscaping services."
• Buttons say what happens next. "Get my free quote" beats "Submit."

Part 2: Images. You have two easy paths:

1. Real photos win. Your own phone photos of real work, your storefront, your team: these outperform stock every time. Have the tool add image slots; drop your photos in.
2. Generate what you can't shoot. For backgrounds, icons, or abstract visuals, use an AI image generator. Prompt formula: subject + style + mood + "clean, uncluttered, web banner, no text." Example: "A tidy modern kitchen, warm natural light, soft focus background, clean web banner, no text."

Keep images light and honest:

• Keep photos honest. Only show work and a team that are actually yours.
• Compress before uploading. Big images = slow site. Aim for images under ~300KB; a free "image compressor" tool handles this in one drag.
• One hero image max. Clutter kills conversion.

Keep sensitive data in your private AI workspace. Don't upload photos containing customer faces, addresses, or documents into public tools without permission.

Next up, Chapter 6: get your own domain and point it at the site.