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Generate and Read Your Preview Like a Critic

Run your R.O.A.D. brief, get a live preview, then judge it in 90 seconds against the one job your site must do.


Where you are: You pasted the R.O.A.D. brief (Ch 3). The tool is generating. In a minute you'll have a real, clickable site. Don't fall in love with it yet. Judge it first.

Run it:

  1. Paste the brief and submit. In v0, Claude/Cowork, Framer, or Lovable this produces a working preview, usually in under a minute.
  2. Open the live preview, not just the code or description. You want to see the actual page.
  3. Look at it on your phone. Open the preview link on your mobile. Most visitors are on a phone. If it looks bad there, nothing else matters.

Now read it like a critic: the 90-second test. Ask these five questions out loud:

  • Headline test: Does the top of the page say what I do and the outcome, in words a stranger gets in 3 seconds? If not, it fails.
  • One-job test: Is my primary button obvious and repeated? Can I tap it without scrolling forever?
  • Honesty test: Did it invent any reviews, stats, or claims I can't back up? Flag every one.
  • Skim test: Reading only the bold headlines top to bottom, does the story make sense?
  • Trust test: Would I hand this to my pickiest customer? What's the one thing that would make them bounce?

Capture your fixes in a list. For now, just write what's wrong:

FIX LIST
- Headline: ____________________
- Button / CTA: ____________________
- Fake or unbackable claim to remove: ____________________
- Section that's confusing: ____________________
- One thing that looks cheap: ____________________

Regenerating is free. If the whole thing misses, tell the tool exactly what's off in one message ("the headline is generic, make it about [outcome]; remove the invented testimonial") and let it redo. Two or three rounds is normal and only costs you a few minutes.

Next up, Chapter 5: tighten the copy and get real images in place.